Research Project

Research Project:

I have chosen two companies to research:

Gamesa Corp - (renewable energy - wind energy)
http://www.gamesacorp.com/en

Description: Gamesa is one of the leading producers in Wind Energy. Gamesa is a manufacture and supplier of wind turbines. Gamesa operates out of Europe, US, and China but sells to corporations all across the world. Gamesa is also involved in the construction of wind farms promotion and construction. The company was founded in 1976 but started its production of wind products in1993. Gamesa is the third largest wind turbine manufactures and employs over 7000 employees.

Competition: GE Energy, Suzlon Energy Ltd, Enercon GmbH, Siemens AG

Industry Status: Moderate to strong. Economic struggles have held back many potential investers from entering the market. At the same time, many companies are continuing forward with green projects including wind energy.

SWOT Analysis:

Strengths: Wide geographic presence, Strong distribution network, and Presence across the wind energy value chain.
Weaknesses: Lack of Scale, Dependence on external suppliers
Opportunity: Growing popularity of wind energy, strong operations in China, New agreements for turbines
Threats: Intense competition, exchange rate risks, Government regulations

Synergy Companies - Energy Efficiency Management
http://www.synergycompanies.org/

Description:
Competition: Energy Savers

Competition: Energy Savers, local contractors.
Industry Status: Moderate, though huge amounts of funding from federal government will stimulate this
industry. "Go Green" movement still popular especially among California residents.

SWOT Analysis:
Strengths: Large amount of capital, knowledgeable in industry, ability to adapt to new areas and programs, innovative, strong management team
Weakness: Rely heavily on government funding and utility companies. A change in funding from those sources would be very problematic for Synergy
Opportunity: Increased federal funding towards weatherization, new programs being released, Expansion to new utility programs
Threats: Increased competition, a shift away from energy efficiency, lack of funding